Who we are

Our vision

A thought leader in providing long-term savings and investments propositions in our chosen market.


Company background

A leading long-term savings and investment company established since 1999 and committed to Hong Kong and the Asian region.


What we offer

Investment-linked insurance plans

Our investment-linked insurance plan may help you capture market potential and cater for your insurance needs


Health insurance

Enjoy peace of mind for you and your family with extensive health coverage

Peaceful Life

Life insurance

Enjoy more coverage over the things you value in your life with a wide range of options

Perpetual Protector

Help and support

Interest rate

Calculate the interest rate from a range of currencies and dates


Exchange rate

Calculate the exchange rate from a range of currencies and dates


Download hub

Access forms to switch policies, sign up for investments, change personal information


Payment methods

Choose your preferred way to pay for policies, investments, and more



Need more clarity? Read our selected list of questions to guide your understanding


Investment information

Professional investment management

Our investment-linked insurance plans offer a wide range of investment choices linked to underlying funds managed by reputable investment managers


Notice in relation to investment choices

Stay fully informed on your investments with the up-to-date notices



Education series

Gain more understanding about your insurance with our guides, from basic principles to managing investments over the long term


Market watch

Follow trends and get the latest information about various industry sectors and behaviours



A lexicon of insurance-related words to help aid your understanding


Education series

Direct fund approach vs mirror fund approach

Standard Life offers a wide range of investment choices in the platform. All of the investment choices are using the Direct Fund approach to increase investment transparency.

Investment approach

Most issuers of the investment-linked assurance scheme provide many investment choices for their policyholders and may adopt one of the following approaches when managing their investment choices.

Direct Fund Approach or Mirror Fund Approach

Generally, the investment choices, no matter they use Direct Fund approach or Mirror Fund approach, are linked to the underlying funds managed by reputable investment managers. You will benefit from the investment expertise of investment managers to capture market opportunities. However, you should understand the two approaches and select the one that is suitable for you.

Comparison of Direct Fund Approach and Mirror Fund Approach

 Direct Fund ApproachMirror Fund Approach
Investment ObjectiveIn line with the underlying fundIn line with the underlying fund
Investment ExposureIn line with the underlying fundSimilar to the underlying fund, except part of the money will be held by the insurance company in cash to facilitate the switching process
Fees and Charges on Investment Choice LevelIn line with the underlying fundOn top of the underlying fund charges, the insurance company will apply an extra management / administration fee (around 0.5%-1%) to the investment choice
Unit PriceIn line with the underlying fundDifferent from the underlying fund
Investment ReturnIn line with the underlying fundDifferent from the underlying fund
Information of Investment Choices
  • More transparent
  • Unit price and holding information could be accessed from the plan issuer or the corresponding investment managers
  • Less transparent
  • Unit price and holding information could be accessed from the plan issuer only


Impact of extra management or administration fee on investment performance

From the following example of an investment choice investing in the China equity market, you can see that the extra management fee (1%) applied to the investment choice using Mirror Fund Approach will significantly affect the investment performance. The longer the term, the greater the difference will be in terms of the cumulative return of the investment choice using one approach versus the other.


Disclaimer: This document is intended to be distributed in Hong Kong only. The above information is for reference only and should not be relied on as advice for making any investment decisions. You should seek advice from your independent financial adviser if you have any doubt. Investment involves risks. Past performance is not indicative of future performance. Please refer to the PrincipalBrochures, Fund Fact Sheets and Offering Documents of the underlying funds for further information and its relevant risk factors.