Who we are

Our vision

A thought leader in providing long-term savings and investments propositions in our chosen market.


Company background

A leading long-term savings and investment company established since 1999 and committed to Hong Kong and the Asian region.


What we offer

Investment-linked insurance plans

Our investment-linked insurance plan may help you capture market potential and cater for your insurance needs


Health insurance

Enjoy peace of mind for you and your family with extensive health coverage

Peaceful Life

Life insurance

Enjoy more coverage over the things you value in your life with a wide range of options

Perpetual Protector

Help and support

Interest rate

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Exchange rate

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Investment information

Professional investment management

Our investment-linked insurance plans offer a wide range of investment choices linked to underlying funds managed by reputable investment managers


Notice in relation to investment choices

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Education series

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Market watch

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Company background

Company background

Committed to the Asian 
region with international 

About Standard Life (Asia) Limited

Standard Life (Asia) Limited (“Standard Life Asia”) was established in 1999 and registered as an insurer authorised by the Insurance Authority to carry on long term business in the Hong Kong Special Administrative Region under the Insurance Ordinance. Partnering with financial advisers and other financial institutions, Standard Life Asia in Hong Kong provides wealth management and protection solutions to help customers achieve their wealth and retirement goals.

To align Standard Life Aberdeen plc’s (“SLA”) Hong Kong and Mainland China insurance businesses and create a single, stronger base for future development, Standard Life Asia was sold to SLA’s Chinese joint venture insurance business, Heng An Standard Life Insurance Company Limited (“HASL”) in June 2020.

HASL is a 50:50 joint venture business between SLA in the UK and Tianjin TEDA International Holding (Group) Company Limited in Mainland China. This strong background creates a unique advantage for Standard Life Asia in Hong Kong, leveraging on its heritage as part of a Sino-foreign joint venture insurance group.

About Heng An Standard Life Insurance Company Limited

About Heng An Standard Life Insurance Company Limited

Heng An Standard Life Insurance Company Limited (“HASL”) was established in 2003. The company is a 50:50 Sino-foreign joint venture business between investment company Standard Life Aberdeen plc (“SLA”) in the UK and a state-owned financial services enterprise Tianjin TEDA International Holding (Group) Company Limited in Tianjin, Mainland China.

In March 2019, HASL became the first joint venture company to receive the permission to establish a pensions insurance company in Mainland China. 

HASL is committed to putting customer’s needs first. The company develops a wide range of individual savings and protection products, as well as group protection products, to meet customers’ various needs in different life stages. The company attaches great importance to the cultivation of corporate culture, upholding the values of “integrity, stability and innovation”. HASL regards steady operation as the cornerstone of its business, and the company is committed to innovation in all aspects of business.

The company distributes products through employed sales force, group insurance, banks and multiple channels. Currently, HASL owns 94 branches, sub-branches and sales offices throughout Mainland China in Tianjin, Qingdao, Beijing, Shandong, Jiangsu, Liaoning, Sichuan, Henan, Guangdong and Dalian. 

HASL has received an A rating in Integrated Risk Rating (Classified Regulation) given by China Banking and Insurance Regulatory Commission for the 18th time in Q1 2020, showing recognition in the company’s risk management and reflecting the company’s solid progress in business development and robust risk and compliance management.

As at 31 December 2019, the registered capital of HASL is over RMB 4.046 billion, the company administered over RMB16.6 billion of assets, serving over 30.6 million customers in Mainland China.

About Tianjin TEDA International Holding (Group) Company Limited

About Tianjin TEDA International Holding (Group) Company Limited

Tianjin TEDA International Holding (Group) Company Limited (“TEDA International”) is a large state-owned enterprise running different financial businesses in Tianjin, which is a significant achievement of China’s reform strategy for the pilot zone in Binhai New Area, Tianjin. 

TEDA International has established a strong presence in the financial industry with extensive footprint across the industry. Its investments include Bohai Property Insurance Company Limited, Manulife TEDA Fund Management Company Limited, Tianjin Trust Company Limited and Lianhe Credit Information Service Company Limited, etc.

About Standard Life Aberdeen plc

About Standard Life Aberdeen plc

Standard Life Aberdeen plc (“SLA”) is headquartered in Scotland and listed in London. As of 31 December 2019, SLA had around 6,000 employees in over 50 locations worldwide. The company manages and administers approximately £545bn of assets.

SLA meets the evolving needs of investors and savers. The company does this by building lasting relationships and developing innovative products and services. SLA offers:

  • Active asset management to institutional, wholesale and strategic insurance clients around the world
  • Wealth management, financial planning and advice services, either directly to customers or through financial advisers, in the UK.

The company also has significant holdings in associate and joint venture businesses: Phoenix in the UK, HDFC Life and HDFC Asset Management in India, and Heng An Standard Life Insurance Company Limited in China.